But what exactly is Web 3.0 and how’s it different from the internet we all know and use today?
Maybe we should look at the History Of The Web First.
To understand what Web 3.0 really is, you have to start by understanding what Web 1.0 and Web 2.0 were and are.
If you can, think back to the early days of the web. Most websites were static pages of text with little to no design incorporated in them. They were mostly walls of text broken up by the occasional image or dancing baby gif.
This was Web 1.0.
But Web 1.0 isn’t really defined by the limited moving images or incredibly long load times. Rather, it’s defined by how communication worked in that medium. When it came to Web 1.0, websites were static. There weren’t a lot of ways for people to communicate with one another. Sure there were emails, but only those who were included in the email would see the message.
There was no comment section in blog articles, no social media group for people with shared interests, and no Twittersphere where you could shout your opinions into the feeds of others.
At best, you could build a blog, link to a blog you wanted to respond to, and write your own blog post in hopes the original blogger saw it.
All of this would eventually change as forums would eventually give way to the world of Web 2.0.
Web 2.0 is also known as the social web.
This is a time when the web became more interactive. It’s also the web each of us interacts with every day. We have various social media profiles that we use for various reasons. We’ve got Faceboom for keeping up with old high school friends. We’ve got Twitter for news. We’ve got LinkedIn for job networking, And we’ve got TikTok for determining whether it’s a bones day or not.
All of these platforms share one thing in common though.
Everyone on these platforms is both a consumer and a creator.
Every tweet you read is something you’ve consumed while every tweet you created is being consumed by someone else.
The two-way nature of Web 2.0 has allowed for greater amounts of online socialization, creativity, division, and idea-sharing across the world.
It has also allowed for the wide-scale use of our collective data for everything from suggested search results to targeted advertising to song recommendations.
It’s this data that’ll eventually pave the way to Web 3.0.
So, what does Web 3.0 do? As the internet stands now, content creation and consumption happen instantly, and data on those activities is usually collected, analyzed, and stored in specific locations. For example, Facebook stores massive amounts of user data in data centers around the world. Amazon and Netflix do the same.
But Web 3.0 is looking to change that by making the data more widely available and usable.
How Is Web 3.0 Different?
How is Web 3.0 different from Web 2.0 which we’re currently using? Well, in some ways it isn’t. But in other ways it is. Web 3.0 is meant to be ubiquitous and semantic all while placing a greater emphasis on artificial intelligence and 3D graphic visuals.
Let’s go into some more detail.
A ubiquitous internet is an instant internet. In this respect, Web 3.0 and Web 2.0 aren’t that much different. Right now, if you upload a picture to Instagram, your friends and followers can see it and interact with it instantly. Web 3.0 will do the same thing but on a much wider scale.
Right now, in the world of digital marketing, there’s a lot of discussion around a customer’s keyword intent. For example, if a lot of people are searching a particular phrase on Google like “Buy bitcoin,” it’s the marketer’s job to figure out what these searchers are looking for.
Do they want to learn how to buy bitcoin? Are they hoping to see the latest news stories on what’s going on in the bitcoin space? Are they looking for better platforms and tools that they can use to buy bitcoin?
Web 3.0 will do more to look at these kinds of searches and find similarities between what people search for and what they do with those queries to quickly and efficiently improve their internet experience in a way that we just don’t see currently.
The semantic analysis (and a lot of other elements of Web 3.0) will depend heavily on artificial intelligence which will help to further improve everyone’s internet experience.
Here’s an example.
Right now, reviews are mostly handwritten and analyzed based on who owns the particular reviews site. That means, if you’re sneaky enough, you and a group of people can write a bunch of negative reviews to try and harm a particular business or cause by making it seem like more people dislike them than is really the case.
AI will eventually make that more and more difficult to do as things like reviews will become more open sourced and algorithms will do a better job at sussing out suspicious reviews from authentic ones.
Most Web 2.0 interactions still happen within the two-dimensional space of your laptop, tablet, or phone. But the expectation is that Web 3.0 will begin to blur the lines between the real world and the internet by incorporating more devices that make use of 3D space. By adding 3D technology to the internet, it’ll help us see things from tourist monuments to medical conditions to sporting events in ways we’ve never seen before.
It’s clear to see the future will be more and more digital. Web 3.0 is simply the next stage in the evolution of the internet and is a space which newcomers will thrive in. All online businesses should devise a Web 3.0 strategy as part of their roadmap so they can adapt and keep up with this rapidly growing market.